Machine learning is increasingly at the core of everything they build at Twitter. It’s powering much of the work they’re doing to make it easier to create, share, and discover the very best content so that every time you open Twitter you’re immersed in the most relevant news, stories, and events for you.

Today, Twitter was very excited to announce that they’re expanding their capabilities in machine learning by acquiring Magic Pony Technology, a London-based technology company that has developed novel machine learning techniques for visual processing.

Twitter’s acquisition of Magic Pony builds on other investments they’ve made in machine learning, beginning with the acquisitions of Madbits in July 2014 and Whetlab in June 2015. Magic Pony’s team will be joining Twitter Cortex, a team of engineers, data scientists, and machine learning researchers dedicated to building a product in which people can easily find new experiences to share and participate in.

Magic Pony’s technology – based on research by the team to create algorithms that can understand the features of imagery – will be used to enhance Twitters strength in live and video and opens up a whole lot of exciting creative possibilities for Twitter. The team includes 11 PhDs with expertise across computer vision, machine learning, high-performance computing, and computational neuroscience, who are alumni of some of the top labs in the world.

By Jack Dorsey, CEO and co-founder