Merge Virtual Reality announced today that its VR Goggles, which work with both Apple and Android smartphones, are now available at Target stores across the U.S. The mobile virtual reality headset retails for $79 and is also available on Target.com.

Founded in 2013, Merge Labs, Inc. is a Texas-based company focused on mobile virtual reality and immersive entertainment. Compatible with iOS and Android devices, the Merge VR Goggles are built to be accessible, affordable, portable, durable and easy to use. The privately funded company and its team are led by Founder Franklin Lyons and Co-founder Andrew Trickett, who have backgrounds in gaming, technology, design, content development and hardware creation.

Merge VR Goggles offer the most comfortable mobile virtual reality experience. With its marshmallow-soft body, easy-to-clean material and adjustable lenses, the purple headset is perfect for sharing with the whole family. "Merge VR finds a comfortable middle ground between those DIY kits that can only accommodate basic experiences and the high-end mobile VR," said VR Focus' Jamie Feltham.

The Merge VR Goggles are compatible with all VR apps currently available on iOS or Android, and users can visit www.VRStart.com to browse a curated library of high-quality games and experiences, including travel, meditation, 360° videos, music, fashion, and more.

"We are thrilled about this opportunity," said Merge VR Co-founder Andrew Trickett. "Target offers convenient locations and something for everyone. We look forward to Merge Goggles being available at select stores across the nation, and we're excited for more people to experience virtual reality using the smartphones they already own."

As part of Merge's ongoing rollout, the Merge VR Goggles are also available at GameStop and GAME retail stores, and online at GameStop.comAmazon.comBestBuy.com.