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As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive. But many digital ads haven’t kept up. We’ve all experienced a lot of bad ads: ads that obscure the content we’re trying to read, ads that slow down load times or ads that try to sell us things we have no interest in buying. Bad ads are disruptive and a waste of our time.
Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year. Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But they know that creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, they’re launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.
The Hamburg-based video technology specialists from ATG Ad Tech Group employ the tried and proven lock-and-key principle to minimize revenue loss for website owners due...