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Four years ago Mike Farley cofounded Tile with a simple goal: he wanted to help his wife, Camila, who was always losing things. The list was very long! It included a half dozen jackets; a cell phone; motorcycle keys; backpacks—even a rental car. After she lost her mother’s ruby ring, she cried for days. They turned the apartment upside down and posted signs on street lamps. They never found the ring.