Samsung a board member of the Advanced Wireless Research Initiative

Samsung a board member of the Advanced Wireless Research Initiative

Samsung Electronics America today announced its participation as a board member of the Advanced Wireless Research Initiative (AWRI), a public-private partnership spearheaded by the White House to accelerate the development of next generation 5G wireless networks in the United States. In conjunction with the initiative’s member companies and more than 400 university researchers, Samsung will contribute its expertise in wireless network architecture and mmWave radio access technologies to help lead in the research and testing of next generation mobile networks.
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Galaxy S7 edge Olympic Games Limited Edition

In celebration of the Rio 2016 Olympic Games, Samsung today unveiled the Galaxy S7 edge Olympic Games Limited Edition in Sao Paulo, Brazil. Samsung also announced the Rio 2016 app and on-the ground activations throughout Brazil to mark the official launch of Samsung’s global Rio 2016 Olympic Games campaign.
Samsung SDK Allows Full Access to Smart TV

Samsung SDK Allows Full Access to Smart TV

Samsung Electronics publically released its Smart TV Software Development Kit (SDK) Preview UI guide on June 30, 2016, securing developer content exposure and expanding the consumer’s single access experience. Previously, the Smart TV SDK Preview UI was only available to a limited number of applications from a select group of partners.
Olympics Virtual Reality Coverage on NBC with Samsung

Olympics Virtual Reality Coverage on NBC with Samsung

NBC Olympics announced that it will provide Virtual Reality (VR) coverage of the Rio 2016 Olympic Games exclusively to authenticated users of compatible Samsung Galaxy smartphones together with Samsung Gear VR via the NBC Sports app, marking the first time Olympics programming will be available in VR.
Virtual Reality: The brand new medium

Virtual Reality: The brand new medium

As the world’s largest gathering of creative, marketing and advertising professionals, Cannes Lions is not only an occasion to celebrate successful campaigns but also to discuss and debate hot topics, new ideas and emerging trends in the industry.
Samsung Creators

Samsung Creators is Accelerating Storytelling

Today Samsung Electronics America launched Samsung Creators, a new initiative that empowers storytellers, partnering with them to generate content across a variety of audiences and channels to show everyday creators what’s possible with Samsung VR technology.
Gear Fit2 has increased flexibility, better Resolution and fit

Gear Fit2 has increased flexibility, better resolution and fit

In 2014, Samsung Electronics introduced the Gear Fit, the industry’s first wearable device with a Flexible AMOLED display. Yet, with the release of the Gear Fit2, the company has brought some improvements to its display to better fit your wrist—and your workout experience.
Interview with Samsung regarding the Gear 360

Interview with Samsung regarding the Gear 360

The Gear 360, Samsung’s first 360-degree camera, allows users to preserve their memories in a whole new way. At the same time, the device has been catching consumers’ attention with its unique and aesthetically pleasing design. So how did its makers come up with the design?
Samsung Announces $1.2B for its Internet of Things (IoT) Vision

Samsung Announces $1.2B for its Internet of Things (IoT) Vision

Samsung Electronics Vice Chairman & CEO Dr. Oh-Hyun Kwon unveiled today Samsung’s vision for ‘Human-Centered IoT,’ including a strategy to spend $1.2 billion over 4 years for U.S.-based Internet of Things (IoT) R&D and investments. This will be led by the Samsung Strategy and Innovation Center, Samsung Global Innovation Center and Samsung Research America, part of Samsung’s U.S. footprint of more than 15,000 employees across the country.
Samsung campaign for the Quantum dot SUHD Television

Samsung campaign for the Quantum dot SUHD Television

Earlier this year, as part of the larger “THIS IS TV” campaign, Samsung unveiled a brand campaign where it showed how the world can connect through the stunning visual display of a Quantum dot SUHD television. More recently, the campaign released three additional videos highlighting the picture quality, design and smart functionality of the 2016 products. Each video serves as a short film that brings to life the benefits of Samsung’s latest advances in TV.
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Olympics: Samsung Debuts “The Chant”

Samsung Electronics, Olympic Partner in the Wireless Communications Equipment category, released today “The Chant”, its latest film which features South Sudanese athlete, Margret Rumat Rumat Hassan(400-Meter Runner, South Sudan), who hopes to compete under her own nation’s flag during the Rio 2016 Olympic Games. For the first time ever, South Sudan will be sending a team to the Olympic Games being held in Rio de Janeiro, Brazil.

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