According to the Wall Street Journal. Apple is looking to purchase a large piece of real estate in the San Francisco area, and rumor has it that it is for their electric car project codenamed "Titan."
Victor Coleman, the chief executive of Hudson Pacific Properties Inc., told analysts, “We are seeing the Toyotas of the world, the Teslas of the world, BMWs, Mercedes. Ford now is out in the marketplace looking for space,” and that “the 400,000 square feet that Google’s looking to take down and the 800,000 square feet that Apple’s looking to take down for their autonomous cars as well.”
800,000 square feet is nothing to gawk at, but keep in mind that Tesla's plant in California is 5.3 million square feet of manufacturing and office space, and produces over 100,000 vehicles a year.
In 2014, J. Crew Group CEO Mickey Drexler, a former Apple board member, told Paul Goldberg an architectural critic, during an interview, that Steve Jobs had plans to design and build a car. That the discussion about the concept had surfaced around the time that Tesla Motors debuted its first car.
"Steve Jobs, if he had lived, was gonna design an iCar," Drexler says to Goldberg during the interview. "I think cars have an extraordinary opportunity for cool design."
Drexler's comments about the Apple car start around 1:17:20. See below:
Expanding from producing computers and smartphones would be a massive shift for Apple. However, continued rumors indicate that a substantial number of Apple employees have been assigned to this project. In addition to that, Apple recently hired Teslas VP of vehicle engineering Chris Porritt.
I'm not a gambling man, but I would wager the car is coming; so that's not as exciting for me anymore. What's exciting, is what the vehicle will look like, and what kind of options will it have.