New York City's YMCA won the 2016 Appy Award in the charity/non-profit category for the Y-MVP app, the organisation's first-ever proprietary mobile fitness app. The Appy Awards, organised by MediaPost, annually honour creativity and excellence in app design.
"We are thrilled that the 2016 Appy Awards recognised our Y-MVP app, which is helping so many New York City youth lead healthy and fulfilling lives," said Lori Rose Benson, Vice President of Healthy Lifestyles at the YMCA of Greater New York. "The app demonstrates that getting fit can be fun and we are grateful for our many partners who helped make this app possible."
The Y-MVP app, created by developer Fuzz Productions, is based on the Y's Moderate to Vigorous Physical Activity Teen Fitness Challenge, an innovative eight-week program that helps teens increase their daily levels of exercise. The free program is offered at all 22 YMCA branches across the five boroughs.
Available for free in the iTunes store, the Y-MVP app uses dynamic exercise "playlists" and digital badges to make fitness fun for teens. The app can be used independently of the in-person class and engages users in a series of game-like "Challenges" which involve cardio, strength, cross-training and flexibility activities. As users complete and record different fitness "Missions," they earn and accrue digital achievement badges. Users can train at their pace, and all of the fitness activities have on-screen instructions and include a variety of intensity and duration levels.
The Y-MVP program and app are made possible thanks to the generous support of the following organisations: PepsiCo Foundation, The Hive Digital Media Learning Fund in The New York Community Trust, American Express, Healthfirst, Aetna Foundation and Hyde and Watson Foundation.
Download the App from iTunes for free here.